How to develop a Blue Ocean Strategy?

Strategic Management Online Crash Course

In this crash course you will learn the central elements of the Blue Ocean Strategy, one of the most important and influential ideas in Business Administration in the last years. Through a business case study on Amazon – the launch of Echo/Alexa – it's possible to identify the challenges of looking for new markets in highly competitive sectors.

With the support from California State University, Northridge, IBS Americas offers crash courses, conferences and other online events for you to develop your international career.

Besides receiving a Certificate of Achievement corresponding to 3 hours worth of classes, students registered for the crash course who demonstrate academic excellence can participate in the scholarship selection process for courses abroad offered by CSUN and other institutions in the United States and Europe.

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Prof. Ricardo Britto is a Doctor in Business Administration, and Dean of IBS Americas. Coordinator of programs in the State University of New York, he is also a specialized researcher in the areas of Strategy and International Marketing.

Additional Information

Crash Course

This crash course is composed of a recorded class, an article about the Blue Ocean Strategy with a case study on Echo/Alexa, and a knowledge exam. The video lecture is available in English, Spanish and Portuguese, while the article and knowledge exam are only available in English. Give preference to watching the video lecture in English, as it will aid you in developing your Business English vocabulary.

Enrollment and Participation

Enroll in the crash course by filling out your information in this page. You will have access to the online learning platform, in which the course is available on. Once you log in to the platform, the recorded lesson will be available in three languages. To access the knowledge exam, you must watch the class in one of the three languages, and read the article along with the case study.

Collaborate, Share

This crash course is an IBS Americas initiative, supported by the California State University, and has the objective of spreading knowledge in Business Administration from an international perspective. Send the link to this page to your friends and share it on your social media pages. We hope to form a generation of new leaders, with a solid conceptual education, ethical principles and values the cooperation between different cultures and people. Your support is very important for us to successfully pass on these ideas!