Crash Course: Increase your Revenue with Ansoff Matrix

Google Case Study

In this crash course you will learn what Ansoff Matrix is and how this important tool can help you with strategic planning of your company. To understand the theory better, the course analyzes Google case study illustrating how the organization uses the product-market framework in order to create new opportunities for the expansion strategy.

With the support of the Pearson College London, IBS Americas offers crash courses, conferences, and other online events so that you can acquire relevant knowledge in Business Administration, preparing you to develop an international career.

Besides receiving an International Certificate equivalent to a 3-hour class, students who demonstrate academic excellence in this crash course, run for scholarships for PCL’s short-term programs.

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Professor Elaine Mandotti holds a Ph.D degree in Management (USP) and works as an academic director at Americas International College. She is a coordinator and professor of postgraduate and MBA programs in the most prominent universities of Brazil. Her research is in Retail and Consumer Goods fields.

Additional Information

Crash course 

This crash course is composed of a recorded class, an article and a knowledge exam. The video lecture is available in English, Spanish and Portuguese, while the article and knowledge exam are only available in English. Give preference to watching the video lecture in English, as it will aid you in developing your Business English vocabulary.

Enrollment and Participation

Enroll in the crash course by filling out your information in this page. You will have access to the online learning platform, in which the course is available on. Once you log in to the platform, the recorded lesson will be available in three languages. To access the knowledge exam, you must watch the class in one of the three languages, and read the article along with the case study.

Collaborate, Share

This crash course is an IBS Americas initiative, supported by the Pearson College London, and has the objective of spreading knowledge in Business Administration from an international perspective. Send the link to this page to your friends and share it on your social media pages. We hope to form a generation of new leaders, with a solid conceptual education, ethical principles and values the cooperation between different cultures and people. Your support is very important for us to successfully pass on these ideas!