Competition Demystified: Blackberry Case Study

Strategic Management Online Crash Course

In this crash course you are going to learn what Entry Barriers are, what their role is in the Competitive Strategy and how this important tool can help you keep your company ahead of the competition. To better explain the theoretical part, we are going to present Blackberry case study, demonstrating how the company ignored certain market changes that let Apple take the lead in the race for consumers, which eventually resulted in Blackberry’s withdrawal from the smartphone industry.

With the support of the State University of New York, IBS Americas offers crash courses, conferences, and other online events so that you can acquire relevant knowledge in Business Administration, preparing you to develop an international career.

Besides receiving an International Certificate equivalent to a 3-hour class, students who demonstrate academic excellence in this crash course, run for scholarships for SUNY’s short-term programs.

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Prof. João Guerreiro holds a Master degree in Administration by University of Mackenzie and currently works as an Academic Director of IBS Americas. He is a program coordinator at the State University of New York and a researcher in Strategy, Project Management and International Business fields.

Additional Information

Crash course 

This crash course is composed of a recorded class, an article and a knowledge exam. The video lecture is available in English, Spanish and Portuguese, while the article and knowledge exam are only available in English. Give preference to watching the video lecture in English, as it will aid you in developing your Business English vocabulary.

Enrollment and Participation

Enroll in the crash course by filling out your information in this page. You will have access to the online learning platform, in which the course is available on. Once you log in to the platform, the recorded lesson will be available in three languages. To access the knowledge exam, you must watch the class in one of the three languages, and read the article along with the case study.

Collaborate, share

This crash course is an IBS Americas initiative, supported by the State University of New York, and has the objective of spreading knowledge in Business Administration from an international perspective. Send the link to this page to your friends and share it on your social media pages. We hope to form a generation of new leaders, with a solid conceptual education, ethical principles and values the cooperation between different cultures and people. Your support is very important for us to successfully pass on these ideas!